UI/UX Design

System design for NueGo

Designing an online bus booking service for NueGo; India’s first electric bus network providing experience at par with the world.

Industry

UI/UX Design

Team Size

2 UX & 1 UI

Platforms

Web & Mobile

My role

Figma Screens

Website

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As the UX Lead and Principal UX Strategist, I led the design project for NeuGo, India's first intercity electric coach service launched by GreenCell Mobility. NeuGo aims to promote sustainable public transportation with zero tailpipe emissions on intercity routes, providing new-age travelers with an easy booking experience, exceptional ride comfort, and a superior in-cabin experience.

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Challenges

Feature Discoverability & Cross-Platform Functionality: Ensuring easy discoverability and smooth functionality across web and mobile platforms.
Intuitive Interface: Designing an intuitive, inviting, and easily understandable interface.
Frictionless Booking Process: Creating a seamless booking experience with post-booking care accessible in regional languages.
Enhanced Customer Experience: Introducing a travel checklist and in-transit assistance to improve the overall customer journey.

Understanding user needs and expectations during bus commute

During our research, we discovered users’ primary concerns during transit as, timely and smooth onboarding, safety & cleanliness, in-transit experience & luggage storage provision. This gave us the opportunity to design and conceptualise features that cater to these concerns to enhance the overall experience customers’ journey.

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“The objective was to introduce a premium bus booking service for folks living in urban areas ”

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So what was the outcome?

The Solution

Hassle-free bookings

NeuGo simplifies planning and booking bus journeys by providing a variety of options based on preferred dates and locations. Customers can select their seats and easily add additional passengers. The booking page clearly showcases available amenities such as Wi-Fi and charging ports. Additionally, customers can view tickets and seats reserved for female passengers, ensuring a safe and secure experience for women.

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Real-time tracking

The interactive map feature allows users to visualize their travel route, enhancing transparency and trust. The dashboard also displays the bus speed and temperature for added convenience during transit. Additionally, users can book meals and cabs around their journey.

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Sustainability

The app encourages eco-friendly travel by informing customers of their environmental impact and suggesting sustainable options. The loyalty program, Green Miles, enables customers to earn points by travelling green which can be redeemed for discounts and upgrades. With these features, Nuego provides a seamless booking experience, while promoting EV adoption in the nation.

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Effortless planning & seamless payments

The “My Booking” feature lets customers easily manage their current and past bookings. The app also includes “checklists” to help travellers stay organised and avoid stressors. Tickets can be accessed via QR code for easy onboarding, and the app offers multiple secure payment options for customer convenience.

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COMING SOON