Fintech

Website Redesign for My Money Mantra

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Industry

Fintech

Team Size

Solo (Phase 2)

Platforms

Web Responsive

My role

Figma Screens

Website

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MyMoneyMantra is India's largest phygital financial services marketplace facilitating real time application of Personal Loans, Home Loans, Loans Against Properties, Business Loans and Credit Cards. Users can find, compare and buy Financial Products with ease.The challenge was to design for a legacy financial company to compete with new age platforms. It was important to maintain the brand ethos and come up with a design that places them way ahead in the game and ensures user and business objectives are met.

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Project Goals

Upgrade to Global Standards: Modernize the legacy platform to compete with contemporary financial services, ensuring it meets global user interface and user experience standards.
User-Centric Design: Create seamless and user-friendly flows, focusing on minimizing steps and providing maximum assistance throughout the application process.
Optimized Forms: Streamline lengthy forms and integrate user education on credit scores and banking functionalities to enhance user understanding and satisfaction.
Consistency Across Platforms: Ensure a cohesive and consistent design across web and mobile applications (iOS and Android) to provide a uniform user experience.
Ground-Up Rebuild: Reconstruct the entire application process from scratch to ensure an efficient and intuitive user journey.

Primary Audience of MMM

Young adults interested in financial products and tools
Tech-savvy
In need of financial aid

Problem Statement

"How might we optimize the existing MMM web responsive and App to provide a Customized, seamless and delightful experience to users looking for Financial Products?"

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Process

‍Rapid Prototyping:
Started with rapid prototyping to quickly visualize ideas and gather initial feedback.

Activities:

Sketching
Low-Fidelity Wireframes

Quick Designs:
Developed quick, iterative designs to refine the interface.

Activities:

High-Fidelity Wireframes
UI Design

User Testing:
Conducted user testing to validate designs and gather insights.

Activities:

Usability Testing
Feedback Collection

Data Collection:
Used Hotjar and Google Analytics to collect user data and behavior insights.

Activities:

Heatmaps
User Session Recordings
Analytics Review

Incremental Design Changes:
Made incremental changes based on user feedback and data analysis.

Activities:

Iterative Design Updates
Continuous Improvement

Result:
A user-centered design refined through rapid prototyping, testing, and data-driven adjustments.

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So what was the outcome?

The Solution

Optimizing Information Architecture and Navigation

The primary navigation of the interface was optimized to reduce cognitive load and facilitate easier discovery of products and sections for users.

The UI design incorporated ample breathing space within a dark theme to create a modern and engaging appearance. Additionally, the focus was on simplifying development by utilizing components and grids.

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Building Trust and Transparency through Financial Assistance Tools

To cater to our primary audience of young adults, we provided tools such as EMI calculators and credit score graphs. These tools aimed to simplify users' financial journeys, educate them, and build trust in our services.

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Customised Journeys

We eliminated lengthy timelines and multiple clicks, creating a simple, minimal-step buying journey to reduce user frustration and boost business revenue. Our goal was to make it extremely easy for users to purchase the products they need.

Yellow Smile Face - Colorfolio X Webflow Template

Short Forms and Long Forms

We introduced both long and short forms with assistive features, a progress timeline, and transparent information to make the documentation and paperwork process seamless and user-friendly.

Bringing the world of NBFCs, to the digital space

MyMoneyMantra has a massive catalogue of financial instruments, for users to leverage. To take these, and put all the information, and paperwork related to them in a digital setting, while not compromising on trust or assuring was the primary focus.

Impact:
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2.7x increase in digital applications
65% reduction in time spent to fill a form
42% reduction in bounce rate